“How Do I Get Published?” Tip #2

As a publishing industry professional, I’m often asked, “How do I get published?” Here’s my second post on what you can do now to help your chances of getting out of the slush pile and into the bookstores. This is focused on how to be published with traditional publishers, but these tips will help you with self-publishing too.

“How Do I Get Published?” See Your Name in Print #2:

Prove That Your Book Has Sales Potential

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One way to convince a publisher to publish your book right now is to have solid data showing that there is an interest in buying it. The way most writers approach this is through tip #1, Establish Yourself As An Expert, but it’s not the only way. The way we’re looking at today is showing how similar books sold well.

Smart publishers will look at how well comps (industry term for competing titles in the same category) have done. A perfect pitch would mention one or two books on the same subject that have sold well. If the publisher can’t find comps that cover the same topic, they try to bring up several books that cover similar themes. In addition to comps with poor sales, a red flag is if there are fifty comps (too much competition) or if the big sellers have some exciting extra characteristic, like they’re written by a celebrity.

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We Lost A San Francisco Legend Today:RIP Kathi Kamen Goldmark

It is perhaps odd for me to write a eulogy for Kathi Kamen Goldmark because in truth I ef0e94ee790a0ad8976f96.L. V211631367 SX200 1 We Lost A San Francisco Legend Today:RIP Kathi Kamen Goldmarkbarely knew her. I can say this: she always volunteered to speak or answer questions for the NCBPMA, and because of her friendliness and approachability she was one of the first local producers I knew by name. She was one of those vivacious people that seems to be everywhere, and always smiling to boot. Being a producer is a tough job, and yet she never hesitated to answer a question or offer an explanation about why a certain guest would or wouldn’t be a fit for her show. She somehow managed to do this job while writing books and performing in the literary group the Rock Bottom Remainders.

As I’ve embarked on this journey in the Bay Area publishing world, I always imagined the day when Kathi and I would be friends. Not because she was some milestone of important authors (though she was!) but because she had that kind of warmth that made me think I could do this, that the writing and publishing scene isn’t a clique, but a community.

In the coming weeks there will be numerous posts from people who knew her well, that will explain better than I ever can why the loss of this luminary light will affect the Bay Area forever. I only wish to contribute this to make it known how many lives she touched, even among her acquaintances. It breaks my heart to know that I will never be able to tell her what a role model she was for me, and for so many others. But perhaps if you are reading this now, it will remind you of all the lives you may touch, and the special place you may find if you keep following your dreams. A space that is all your own—like Kathi, whose presence in the literary world is irreplaceable. Kathi Kamen Goldmark, you are missed.

 

Nicholas Carr on E-Books

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Nicholas Carr has an article in The Wall Street Journal about the malleability of e-books. Because a digital edition can be perpetually edited, it is never officially finished. He muses on how intrusive school boards and dictators will tinker in otherwise “published” e-books.

The section that interested me most (as I’ve pondered the article’s subject before) was this:

What may be more insidious is the pressure to fiddle with books for commercial reasons. Because e-readers gather enormously detailed information on the way people read, publishers may soon be awash in market research. They’ll know how quickly readers progress through different chapters, when they skip pages, and when they abandon a book.

I can absolutely see publishers doing this. It could create a world where books are tailored to fit a majority, in the same way market testing has resulted in a bevy of cookie-cutter movies. On the other hand, one could argue that this isn’t so different from the modern writers’ workshop.

One issue the article doesn’t delve into is how editable e-books can encourage more collaborative reading. One could imagine people trading versions of the Bible annotated by Christopher Hitchens or popular novels with erotic fan-fic written in, or copies of The Da Vinci Code with embedded photos of the art mentioned in the story. You’d end up with a variety of specially named editions floating around.

This would all serve to add to the notion of the physical book as a collectors item. With e-books as ephemeral, the printed book may continue to exist as the authority on what the final, official draft is. In the future when print runs decrease dramatically, having a personal copy of the rare, unchanging, printed book will give its owner a certain authority on the text and having a personal library will again become a status symbol.

Posted via email from Future is Fiction

Getting published: See Yourself in Print #1

Because books are my bread and butter folks occasionally ask me how they might get into the business of being a writer. There are a lot of things you can do to get your polished prose in the hands of booksellers. Note that this isn't about self-publishing, but getting your book printed the old fashioned way.

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Image thanks to Barbara Moldenhauer

This Week's Tip to Becoming A Bad-Ass Author: Establish Yourself as An Expert

The more you can do to convince the publisher that you're an authority in that area, the easier it will be for them to sell you to Barnes & Noble.

The simplest way to do this is to start a blog. A lot of potential author's worry about "giving away" too much info on a blog, so that there is nothing left for their book. Unless you write poetry, this is a non-issue and obsessing over it only looks unprofessional. It turns out people have no problem buying a book that reproduces the content of a blog they can read online for free. Go figure. And if consumers will buy it, somewhere there's a publisher who will publish it. Sites like Stuff White People Like, XKCD, and the Oatmeal don't worry about giving away too much.

Of course, once you're a blogger you have to start worrying about SEO and keeping up with other people's blogs and all kinds of HTML nonsense that has fuck all to do with writing your manifesto. Starting a blog is in some ways like joining a virtual, global community. If you're not interested in the existing community that exists around the glockenspiel, why would you expect anyone to read your potential book, Stop, Drop and Glock: How the Glockenspiel Will Set Your Roof on Fire? So while it is a lot of work, that work is seeding potential fans of your obsession (It is an obsession, right? If not, why bother?).

Another way to establish expertise is to write guest posts on other people's blogs, or articles for local newspapers. However, this is easier to set up if you already have a blog in the first place. Otherwise, what can you point them to that shows you have something to say on the subject?

Local organizing can be useful as well, but remember publishers are looking to sell your book all over the country. A monthly meet-up of thirty people isn't going to impress Simon & Schuster.

Building expertise is less true with fiction, but it is still true. Many writers now are experimenting with keeping up a blog about their process. This can include research notes, advice, and inspiration. There are sites like Urbis.com where writers upload pieces of their draft to be critcized by other writers. This is another way of joining communities and building a fan base.

This seems like a lot of work, doesn't it? It is. But if you've chosen your subject matter wisely it turns out to be just another way to immerse yourself in a subject you are passionate about.

Posted via email from Future is Fiction

Some Predictions About Books By Way of Some Predictions About Music

There’s been a lot of talk lately about the “future of publishing.” After all, books have never had as much cash to spare as the recording industry, and look at the mess they’re in. Already it is not so difficult for a self-published manuscript to sell itself on Amazon.com. What will happen when everything goes digital? The suggestion is that there will be an opening of the gates, and the latest best-seller will stand on the same virtual shelf with thirty self-published manuscripts. The optimists claim that this is where the great unpublished books will be discovered and pessimists point to the unleashed masses of poorly thought-out, half-written tomes filled with spelling errors. But it doesn’t matter if fantastic self-published books are available if they’re drowned out by countless other books vying for the consumer’s attention.
I’m thinking of this issue again because Chuck Wendig just wrote a post on this very subject. I must requote a quote that he included in his piece from a Salon.com article (“When Anyone Can Be A Published Author“)

Furthermore, as observers like Chris Anderson (in “The Long Tail”) and social scientists like Sheena Iyengar (in her new book “The Art of Choosing”) have pointed out, when confronted with an overwhelming array of choices, most people do not graze more widely. Instead, if they aren’t utterly paralyzed by the prospect, their decisions become even more conservative, zeroing in on what everyone else is buying and grabbing for recognizable brands because making a fully informed decision is just too difficult and time-consuming. As a result, introducing massive amounts of consumer choice leads to situations in which the 10 most popular items command the vast majority of the market share, while thousands of lesser alternatives must divide the leftovers into many tiny portions.

Chuck says in response, ” that doesn’t sound like what will happen when the FUTURE OF PUBLISHING is made manifest. It sounds like what happens right bloody now.”
As it is, there are about 100,000 brand new titles published and printed every year, and it is fair to say that even the most devoted readers may touch 1/100th of that. That doesn’t take into account the thousands of reprints of absolute classics that exist. I am pretty sure that if I devoted my entire life to reading I would not get through every book on my imaginary wish list before I breathe my last breath. Now imagine compounding this with an onslaught of unpublished manuscripts, from gorgeous to garbage, that would land on the market place if the result of this revolution were a totally leveled playing field. What would happen?