I wrote an article for Opportunities Planeet on why artists, authors, or anyone who needs to market a product should be on Twitter.
For Anyone Looking to Market a Product, Twitter Can Be Even More Important Than Facebook
Twitter is the second-most popular social network in the world, and the ninth most-most popular website worldwide. But I believe for marketing, Twitter is the most important social media account to have. First let me say I’m comparing Twitter to Facebook not because they are the most similar, or because I think you should neglect to promote yourself on Facebook. I compare Twitter to Facebook because most people see Facebook as an important part of their marketing strategy, while neglecting the little blue bird. Sure, Facebook is the second-most popular website in the world. But most of the people who use it expect it to be a personal space. Facebook is where people share photos of their vacation and videos of kittens. You are expected to have one profile for all the different “hats” you wear, encompassing what you do at work, how you spend your free time, what music enjoy and what stories you’ve been reading…the whole kit and caboodle. Twitter allows you to brand yourself. You can have a multitude of Twitter profiles and no one frowns upon it as they would if you had a variety of Facebook personae. This means if you’ve written the book Zombies With Guns you can have a Twitter feed that focuses exclusively on weapons, ammo, and surviving the zombie apocalypse. On Facebook, your friends and family would be irritated by your constant stream of zombie and gun info, because they are not your target audience. On Twitter, your account is specifically for that purpose, so all of your followers would be people interested in that kind of content. Sure, you can get fifty of your friends to like your company on Facebook, but on Twitter those followers are not your pals but potential customers. Facebook has created a number of ways to compete with this advantage. They created groups, then changed, them, and are now getting rid of them. They created company pages. But in my experience, it is harder to gain followers of a Facebook company page than a Twitter page, even though many more people are on Facebook! That’s because people go to Facebook to talk to people they already know in real life. People go to Twitter to find out what’s going on in the world and to receive updates on their favorite subjects.
I’m a sucker for harmonies and handclapping. Both are in abundance. This is one of those bands I discovered because cool DJs keep remixing them. I look forward to getting to better getting to know their sound in 2012.
That echoey guitar and croon combination creates some surreal magic in “Top Bunk.” Sounds like: Animal Collective made a mainstream surf album. And what’s with that drum that sounds like an explosion at the bottom of the ocean? How are they producing that dub-step worthy bass out of an ordinary drum kit? If you like music that sounds like the soundtrack Venice Beach surfers hear as they drown, get this whole album, because it’s equally, oddly, delish. Just for fun, here’s a video of “Top Bunk” made with old Shwarzaneggar movies. It’s well-produced but I can’t imagine it’s official, what with copyright and all.
The word “mature” comes to mind: musicians that have been doing this for a while and have put some thought into the lyrics and how it all comes together. The guitarist plays around a bit, showing off but not too much, while the percussion trades off with a variety of synth melodies. Sadly, I haven’t heard the rest of this album, so please share in the comments if you can tell us if the other songs are as good as “Repatriated.” If this song ended at 3:40 it would still be one of the year’s best, but it goes on for another minute just to make sure you know: Handsome Furs know how to rock.
In the proud tradition of Le Tigre, Heartsrevolution is an indie pop band fed on the mother’s milk of riot grrrl punk rock. “I.D.” goes back and forth between the identity politics of war and pop music. It’s framed as a prayer so when she says “I think we got a bad connection… Can you hear me now CAN YOU HEAR ME NOW? NOW?” the urgency is to a savior that doesn’t seem to be listening. My favorite part is where she puts a new spin on that pop-shlock icon when she says that her fear “is that the world will be filled with Britney Spears. ‘It’s Britney Bitch. And I’m not that innocent.’ We’re not that innocent.” But she’s not (only) talking about pop music fans, she’s talking about the claims about American jingoism’s good-vs.-evil motif. She’s saying we know the war cries are a bunch of BS. Suffice to say, there’s a lot more going on in this band than a bunch of crystal bling on a pink ice cream truck. If you like electro but wish you could find something with a bit more substance, Heartsrevolution may be the flavor you crave.
Jon Fratelli can’t seem to get his shit together. First the Fratellis make it big, and he quits the tour because he got too effing “tired.” Then he formed the truly fantastic Codeine Velvet Club, and quits it before they have a chance to build any kind of legacy. But what he lacks in caffeine/direction he makes up for in talent. It’s straightforward indie rock, with rollicking guitars, “Whoah-ohs,” and charming lyrics about life on the road and the women he meets along the way.
You can listen to Mister Heavenly’s entire album on Youtube, which is how I can tell you it’s a solid work with ample variety between songs. I wanted to pick one song from Out of Love and while I think “Bronx Sniper” is my favorite, the songs are so wonderfully different from one another you may find another suits you better. It’s no surprise, as Mister Heavenly is made of folks from The Shins, The Unicorns, Islands, Man Man and Modest Mouse. They even got Michael Sera to play bass for them on tour. Something good is bound to come of such a combination, and it seems that they’ve lent their talents in equal proportions.
This single appeared in 2010 but it didn’t get released on Amazon til 2011, so it’s fair game by my rules. Oberhofer sounds a bit under-produced in a world of Britney Spears, and that’s a good thing. It sounds like they recorded it on the second take, capturing all of Oberhofer’s emoting, whistling, and glockenspiel-tapping in its random, glorious splendor.
Initially “Go Alien” sounds like a Jonsi clone, which we could stand to have a few more of, so that’s fine. But twenty seconds in, some banging drums and guitar-slapping let us know that this isn’t all going to be lullaby music. I like that the build-ups and breakdowns in this song don’t fit the standard chorus-to-refrain ratio. Where most songs kind of do the same thing for a minute and then give you a repetitive refrain, Oh No! Yoko seems to change course every thirty seconds, taking you on a nice ride.
Patrick Wolf put out a ton of material in 2011. Most of it struck me as a pretentious but I’d listen to it again. Perhaps his seriousness keeps “The City” from slipping too far into bubblegum territory. It’s a new wave love song in the tradition of Crowded House or Tears For Fears. I love the piano melody, and only wish it were louder in the mix.“ The City” harkens to the days when a saxophone was a perfectly fine backing instrument for a rock song.
Hey, who uses this much flanger anymore, or at least uses it well? This song is an anthem, a song to dedicate to your friend who’s just gotten out of a long-term relationship or failed the bar exam. It seems all these years we’ve been in need of a song that proclaims “Get back into the rhythm of things and come to the bar!” So thanks for that, Pete.
Polarsets have put out one of my top-5 favorite albums of 2011, and “Leave Argentina” is just one song worth checking out (See my Best electro of 2011 list for a few others). The first thirty seconds of this song are nothing to get excited about, which makes the contrasting burst of sound all the more compelling when he breaks into the refrain. There’s all kinds of bells and electronic percussion and general exuberant wackiness. The refrain of “Leave Argentina” is one of many reasons Polarsets is one of the bands to keep an ear on in 2012.
It’s a simple guitar melody, some slow drums, occasional handclaps, and a few well-placed backup harmonies. When simplicity works, it’s all the more effective (see: The XX), and this Chicago band has pulled off a song just as catchy as some of the pop numbers with double the instruments, clappers, and singers.
I haven’t had a chance to listen to the rest of their latest album, but “Fire” is a sign that The Submarines are just as good as they were on the last one (which is worthy of blowing your milk money). It’s hard to believe it only takes two people to make songs this infectious. Maybe the synergy comes from the fact that they’re married. Maybe it is because singer Blake Hazard is a Harvard-grad whose great-grand-pappy wrote The Great Gatsby. Whatever the case, I hope this couple stays lovey-dovey long enough to get the fame they deserve.
This is probably the most over-played song on this list, but The Best Indie Rock of 2011 wouldn’t be complete without it. Thank goodness we have the Black Keys to pick up where the White Stripes abandoned the cause of reminding us of rock and roll’s long-time love affair with the blues. The Black Keys are back with another album, chock full of guitar-bragging in the fine tradition of Billy Gibbons and Angus Young.
The Go! Team are happy to present another album of songs for cheerleaders to rock-out to. If you’re looking for songs to do kartwheels and splits by, this is the one for you, and this here’s the finest track. Bonus points for naming their title track after the anti-consumerist holiday, though from vague lyrics are more likely to inspire a round of beers than a revolution. There’s a terrific Go! Team remix in my Best Dance Songs of 2011 list.
Naked & Famous makes songs that are instantly likeable that I never seem to tire of. Add these to your heavy rotation, serve them at breakfast lunch, and dinner. They will only grow in your favor.
When it comes to dark, shoegaze-y rock born of some shadow-world version of 50s LA surf-rock, the Dum Dum Girls are not alone. The Raveonettes have produced another album for people who like their guitars with maximum fuzz.
The Wombats make rock music that’s as close as it can be to being described as “cute” without crossing the line into twee. “1996” is a full-blown nostalgia trip for twenty-somethings. If you liked “Let’s Dance to Joy Division” or “Kill the Director” or “My Circuitboard City” here’s more of the same.
I didn’t want to like this song because I overplayed The Ting Tings’ first singles until I was sick to death of girl rap-singing over guitar and a catchy beat. I thought I was through with all that, but “Hang It Up” refuses to be ignored. I forget to not like it, catch my head nodding, and when the guitar breaks out 1:40 I’m all “sweeeeet!” My apologies, Ting Tings. You still got it.
Fast drums and shrill synth and then it’s all over too quickly. Another in the category of great-bands-from-Sweden, Those Dancing Days are an all-girl rock band in the tradition of the Go-Gos and Sleater-Kinney. While their last single was more in the pop tradition of the Bangles this songs shows that Those Dancing Days can rock out like the late-90s girl groups.
Speaking of Sleater-Kinney, the Portlandia star is still making music, with her band Wild Flag. Perhaps should have been on my Best-of list, no?
The first time I heard TuNe-YaRdS I thought they were some sort of Afro-Carribean revival. And maybe they are, despite the fact that singer Merrill Garbus is not an African dude, but a petite woman as white as a stationary shop. It’s not really cleary what genre TuNe-YaRdS is trying to be, which is half of what makes them so great. The other half is that crazy voice, that swoops off in a thousand directions, at times pretty, at times raucous, at times soulful, but never predictable.
You know how your best friends are your partners in crime? How half the amazing pranks, road trips and crazy antics of your life only happened because of some off-hand brag or dare you had to live up to? It’s about time someone wrote a song about it. “You Told the Drunks I Knew Karate” is a fun and clever duet in the tradition of alt-folk story-telling. If you like Hello Saferide or the Moldy Peaches, be sure to give this one a listen.
I've known for a while that Freelance Switch offers this super-nifty calculator that will help you determine how much money you should charge per hour based on your cost of living and quantity worked. I hadn't really taken advantage of it yet, because when you first get started as a freelancer there's about a million and one things on your to-do list that don't make money directly, and this was nowhere near the top of the list. But last night I made up for it by running the calculator several times, and recording the output. Putting the data I pulled from the calculator, I made three separate charts: the first was based on bare-bones survival (no eating out, no health insurance, etc.), the second was based on a decent living (hiring a bookeeper, budgeting for retirement) and the third was for "making it' (budgeting for concerts, higher rent, decent Christmas gifts). Considering each chart, I plugged in different combinations of potential hours worked per day (my hours are on the low side because I'd like to devote a few hours daily to my blog or novel). This gave me hard numbers for how much I need to work to survive/succeed as a freelancer. Or conversely, how much I need to charge to work the hours I want to work. I think this will help motivate me to either work harder or negotiate harder for more pay. It may also allow me to not stress out and work 24/7 because I know when I'm making a living wage.
I thought I'd share this as it is a way of using the freelance calculator that maybe you haven't thought about.
Are you a blogger? If you are, you may be interested in the post I wrote today for 40tech.com on how to access your site’s log file. You can see who’s looking at your site, and what they’re reading, all in real time. You can also check out your error log to figure out why something on your site isn’t working. It’s pretty nifty, and it’s a good foray into accessing your site directly via the command line.
Also, I found a link that explains how to read the contents of the Log file. Some of it seemed obvious to me, like the numbers are the IP of the person checking out your site and the GET: postname.html is the page they’re looking at. But this was something I wouldn’t have intuited:
The sixth piece of information is a status code. This tells you whether the request was successful, or encountered some problem. Most of the time, this is 200, which means that the transfer was successful, and everything went well. Hopefully. I’m not going to give the whole list of the status codes, and what they mean. You need to look in the documentation for that. But, in general, a status code that starts with 2 was successful. Starting with a 3 means that the request was redirected somewhere else for some reason. Starting with a 4 means that the user did something wrong, and starting with a 5 means that the server did something wrong.
Good to know. Both articles are very easy to read and understand even for someone with absolutely no experience using the command line.
Hey dudes: if you’re looking for a song to sing at your woman while you jump around the dancefloor–this is the one.Try dancing like a maniac while mouthing “I’m gonna take you back to my house! I love the feeling when you touch me baby!” and surely you will get laid.
This sounds like it should have been the lead single on the Tron soundtrack. After releasing countless albums, M83 is finally starting to get radio play with this song. No wonder, as the beat makes it a little less dreamwave than most of their other stuff. It’s hard to tell where the vocals end and the synth begins. And the passioned cry, “The city is my church!” never gets old.
Remember when Arcade Fire won that grammy and everyone was all, “Who’s Arcade Fire?” Strange times we live in. They wouldn’t let me on their selection committee, but I suspect one of the reasons they won was for the lyrics that explore suburban angst. Arguably the best of these is this song, “The Suburbs,” a song I can’t seem to get tired of.This cover slows it down for a sexy groove that makes the beauitful lyrics easier to understand.
Another fun cover that’s a bit easier to sing along with than the original. If you haven’t heard of Kreayshawn yet, just-you-wait. She’s an up-and-coming Oakland rapper, who courts controversy by being not only white, but having a uniquely Oakland-hipster style. Far as I can tell, she doesn’t seem to give a fuck, which is the best way to be. The original “Gucci Gucci” is in my collection, but I recognize that it can be a bit too…boldly obnoxious for many. 2011 was a year for sexy slow-downs, and this one contrasts nicely with Kreayshawn’s brazen and clever lyrics.
There’s a lot of weird, delightful little sounds in “Polish Girl.” It’s easy to get lost in wondering what toys he’s using to create this-or-that sound. Then I remember the lyrics, and get pulled back into the story of the song, until I hear that sound that’s like Mario just won a green 1-up shroom, and I’m pulled back into the swirly goodness. When there’s too much greatness to concentrate on at one time, you know it’s a song that’s going to stay on the heavy rotation for many months.
Pure, perfect electro.So happy, it almost sounds like calypso. Yet it manages to avoid sounding too sacharine. Maybe it’s because of the emotion in his voice, but it all just works. If you like this song, get this album. One of the year’s best.
No really, you should get their album. Listen to “Sunshine Eyes” and get a lesson in how a perfect new wave song is built. Pure delight from beginning to end. Sounds like: the montage music for your summer romance.
The heavy beat on “Stunts” would have made this a good fit for the “Best Dance Music of 2011″ list, but the lack of vocals takes some of the energy out of it, so I put it here instead. If you’re a fan of Ratatat and Caribou this may be the fix you need.
I was very excited to hear the new Rapture album, and while I can’t recommend the whole thing, this song is a winner. Part of what makes the Rapture so great is Luke Jenner’s emotive vocals, and this one is no exception. Four cocktails down, you will have trouble not singing “How deep is your love!” not as a question, but as an exclamation to be shouted to the fullest.
At the beginning of the year, I was obsessing over their new song “Dystopia (the Earth is On Fire).” Well, I overplayed it and now I’m sick of it. But then I discovered that “Paradise Engineering” is even better. Both songs give a nod to the catastrophic state of the world channeling it all into blissed out disco denial. It’s a soundtrack for oblivious consumerism in a broken world, which makes it more than good pop: it’s the zeitgeist of the 21st century.
Twitter is the second-most popular social network in the world, and the ninth most-most popular website worldwide. But I believe for marketing, Twitter is the most important social media account to have. First let me say I’m comparing Twitter to Facebook not because they are the most similar, or because I think you should neglect to promote yourself on Facebook. I compare Twitter to Facebook because most people see Facebook as an important part of their marketing strategy, while neglecting the little blue bird. Sure, Facebook is the second-most popular website in the world. But most of the people who use it expect it to be a personal space. Facebook is where people share photos of their vacation and videos of kittens. You are expected to have one profile for all the different “hats” you wear, encompassing what you do at work, how you spend your free time, what music enjoy and what stories you’ve been reading…the whole kit and caboodle. Twitter allows you to brand yourself. You can have a multitude of Twitter profiles and no one frowns upon it as they would if you had a variety of Facebook personae. This means if you’ve written the book Zombies With Guns you can have a Twitter feed that focuses exclusively on weapons, ammo, and surviving the zombie apocalypse. On Facebook, your friends and family would be irritated by your constant stream of zombie and gun info, because they are not your target audience. On Twitter, your account is specifically for that purpose, so all of your followers would be people interested in that kind of content. Sure, you can get fifty of your friends to like your company on Facebook, but on Twitter those followers are not your pals but potential customers. Facebook has created a number of ways to compete with this advantage. They created groups, then changed, them, and are now getting rid of them. They created company pages. But in my experience, it is harder to gain followers of a Facebook company page than a Twitter page, even though many more people are on Facebook! That’s because people go to Facebook to talk to people they already know in real life. People go to Twitter to find out what’s going on in the world and to receive updates on their favorite subjects.
