Society: Hipster Subculture Ripe for Parody - TIME

December 2nd, 2009
Time Magazines example of Hipsters. Lets find these people and piss on their shoes! Who cares if they look nothing like a hipster? Lets go be hateful!

Time Magazine's example of Hipsters. Clearly, these freakish aliens are nothing like you and I! Let's go piss on their shoes!

Yes, I am harping on this one again. I wouldn’t be, if someone hadn’t sent me a link to this article in Time under the subject heading “Well stated.” Below is my point-by-point response.

Society: Hipster Subculture Ripe for Parody - TIME.

Hipsters are the friends who sneer when you cop to liking Coldplay. They’re the people who wear T-shirts silk-screened with quotes from movies you’ve never heard of and the only ones in America who still think Pabst Blue Ribbon is a good beer.

MESSAGE: It is not possible that someone might have legitimately liked a movie that you’ve never heard of. Make fun of them. If you see someone drinking Pabst, make fun of them. Do not bother to ask them about their t-shirt or why they like that particular beer. You have all the information you need to wish that they would get evicted from their homes (no really, that’s how the article ends).

They sport cowboy hats and berets and think Kanye West stole their sunglasses. Everything about them is exactingly constructed to give off the vibe that they just don’t care.

Berets and cowboy hats are not “hipster-ironic” fashionable. They are actually fashionable. As in, featured in regular department stores and sported by regular pop stars. Nothing “hipster” about it. So basically, anyone wearing a stylish hat is a hipster? Already in paragraph one and I’m questioning whether she knows what she is talking about.  Nor do I see how wearing a trendy hat is a sign that one “just doesn’t care.”

Annoying, yes, but harmless, right?

Annoying? We should all be annoyed at someone’s choice of sunglasses or hat? No, actually, I don’t find it annoying that someone wears a cowboy hat and drinks inexpensive beer. I find it exceedingly annoying that someone else would make a big deal out of that fact.

Not to hear their critics tell it. Hipsters manage to attract a loathing unique in its intensity. Critics have described the loosely defined group as smug, full of contradictions and, ultimately, the dead end of Western civilization.

Shamelessly hotlinking this from the Adbusters article she sites, which is even more absurdly offensive than this one.

Shamelessly hotlinking this from the Adbusters article she sites, which is even more absurdly offensive than this one.

Riiiiight. The psuedo-neutral tone of this article is aggravating. SHE’s not passing judgment on these people. She’s just pointing out that some people do. When the author will go on to imply that all hipsters are living off their parents, that they are annoying and shallow, and have no original ideas, she is merely passing on the beliefs of everyone else.

Though the subculture is met with derision in wider society, hipsters have been able to eke out enclaves across the country, chief among them the Brooklyn, N.Y., neighborhood of Williamsburg. But now even that is threatened. The hip have been hit with a double whammy of economic reality (more are struggling to pay rent as parental support dries up) and population changes (the carefully gentrified neighborhood is gradually being infiltrated by squatters inhabiting Williamsburg’s stalled building projects). Hipsterdom’s largest natural habitat, it seems, is under threat.

Note the implicit assumption that people who drink a particular beer and wear a particular hat are all trust-fund babies. Don’t let that assumption slip by you.

Though the irony-sporting, status quo–abhorring, plaid-clad denizens of Williamsburg are a distinctly modern species, the hipster as a genus has its roots in the 1930s and ’40s. The name itself was coined after the jazz age, when hip arose to describe aficionados of the growing scene…

Hipsters were usually middle-class white youths seeking to emulate the lifestyle of the largely-black jazz musicians they followed. But the subculture grew, and after World War II, a burgeoning literary scene attached itself to the movement: Jack Kerouac and poet Allen Ginsberg were early hipsters, but it would be Norman Mailer who would try and give the movement definition. In an essay titled “The White Negro,” Mailer painted hipsters as American existentialists, living a life surrounded by death — annihilated by atomic war or strangled by social conformity — and electing instead to “divorce oneself from society, to exist without roots, to set out on that uncharted journey into the rebellious imperatives of the self.” As the first hipster generation aged, it was replaced by the etymologically diminutive hippies, who appropriated their fears about the Cold War but embraced the community over the individual.

The word would fade for years until it was reborn in the early ’90s, used again to describe a generation of middle-class youths interested in an alternative art and music scene. But instead of creating a culture of their own, hipsters proved content to borrow from trends long past. Take your grandmother’s sweater and Bob Dylan’s Wayfarers, add jean shorts, Converse All-Stars and a can of Pabst and bam — hipster.

Apparently when the flapper-hipsters emulated black music, they were “aficionados.” When the beatnik-hipster emulated black music, they were “existentialists.” When the hippies became the counter-culture, they were anti-Cold War activists. But now that a new generation of youth emulates their past, they are shallow. The double-talk here is astounding.

Nevermind that the flappers, beatniks and hippies were all labeled as shallow in their own time. It is only in hindsight that we see the value of the bohemian artists. But here the author fails to see the chain of history in action, tricked by giving the Bohemian a new name and a new hat. Now she is saying that she respects Bohemians, just not THOSE Bohemians, you know, the ones that are actually relevant at this point in time.

Borrowing from trends long past is neither distinctive nor abhorrent. That’s all that fashion IS. Show me a fashion trend that is not “borrowing” from what came before. Moreover, if they are all borrowing from the same things, that shows value: clearly if a large group of people are all wearing their grandmother’s sweaters, they see a common value in it.

Overall, the people that I see that are commonly described by the H-word do have a common value with their fashion choices in that their thrift store finds are part of a common belief in anti-consumerism. Maybe they don’t feel the need to explain that to every person that walks down the street.

…Some of this ridicule is a bit unfair. As stores like Urban Outfitters have mass-produced hipster chic, hipsterdom has become a part of mainstream culture, overshadowing its originators’ still-strong alternative art and music scene. Those people, of course, no longer identify as hipsters, but they’re not the problem.

Wait, so the author is freely admitting that, like every counterculture, the aesthetic of the “alternative art and music scene” has been co-opted by corporate America, but it is not the phonies who are shopping at Urban Outfitters who are “the problem”? The REAL artists shop at Urban Outfitters and the poor schmucks who can only afford to drink Pabst and shop at Goodwill are the menace to society? WTF?!

And please tell me where in this article it explains why these people are a “problem”? This is the assumption slipping by again: we all agree that hipsters are a problem, but what is a hipster? seems to be the perplexing gist of it. The only annoyance and problem I see here is the continuing desire to ostracize strangers for belonging to a counterculture.

The hipsters who will be the dead end of Western Civilization are the ones who add nothing new or original and simply recycle and reduce old trends into a meaningless meme. It’s for that reason that when Williamsburg’s hipster playland is in crisis, there aren’t many who are concerned.

Right, nothing personal against them, we just all hope that they get evicted and go live somewhere else. But you know, only the Meaningless Meme ones! Those other bohemians, who look just like hipsters, they’re ok!

This is the crux of the matter. It is not socially acceptable to cast aspersions on artists, punks, hippies, ravers or bohemians of any kind. Fake bohemians, on the other hand are open season. But the beginning of this article shows a photo of New Yorkers who, for reasons that are inexplicable to me, are described as “hipsters.” Do we have any evidence that the people here are shallow? That their mothers pay their rent? That they are snobs?

Of course not. But because they have been labeled with the dreaded H-bomb, it is now ok to assume that they are the scum of society, and snobby at that. They are not real human beings enjoying a day in the park, who can now look forward to seeing themselves ridiculed in Time Magazine.  They are cartoon villains.

I’ve been told that my logic is circular on this subject because I am defending real bohemians, and the hipsters are the fakes.  But it is actually the opposite.  Any time I point to someone that fits all of the external descriptions but is neither dependent nor shallow, I am told that those people aren’t really hipsters. My friend who drinks $3 Pabst tall-boys at the Indie nightclub and plays kroquet isn’t a hipster because she’s a feminist lobbyist.  My friend who wears leg warmers and mismatched clothes is not a hipster because she is a freelance journalist getting her masters at Columbia. My friend who knows every person that works at the Stork Club in Oakland is not a hipster because she’s just a sweet little school teacher, and besides she listens to Brittany Spears, and I don’t mean ironically. Supposedly, I am not a hipster because I am neither snobby nor mean-spirited and I am (unironically, overbearingly) sincere. One will mistake my vintage Meatloaf t-shirt for some kind of ironic statement. But no—I got the shirt when I saw him in concert as a preteen. Once you get to know them, none of these people are shallow and they all pay their own bills. The list goes on and on: anywhere you point to the hipster, get a little closer and the stereotype evaporates under even the slightest scrutiny. Like all stereotypes, really.

But this is the argument: those people aren’t hipsters! The hipsters are the ones who look exactly like those people that I don’t know personally! The hipsters are “the ones who add nothing new or original and simply recycle and reduce old trends into a meaningless meme”! Fine, ok, you’re not generalizing people by the way they look at all! And when I hear someone describe a “hipster bar” or a “hipster coffee shop” or a “hipster neighborhood,” every single person inside that bar/shop/zip code is worthy of the derision of the masses? No, no, just lots of them. Which ones, then? That one, carrying a messenger bag and wearing a Cloud Cult t-shirt! Then we are back to judging them by the way they look, not based on who they are or their actions.

I suppose we could go into Ritual in the *Mission and ask every man in tight pants why he rides a fixie, drinks Ritual coffee, wears a messenger bag, and how much of his rent is supplied by his parents. But what fun would that be? Where’s the hate—er, fun—in that?

For the record, I have not met a single person that lives in the Mission that has access to any kind of a trust fund. Nor do I know any who sport the hipster look who shop at designer clothing stores. And, yes, I know tons of people that drink Pabst: no one is claiming it’s better than Tetley’s or Boddingtons. But it is much better than any other beer you can get for three bucks. Next time you want to give me shit for it, you best be buying me a Guiness.

My response to this article (and the dozens like it) is, essentially, fuck you. Fuck you for judging people who wear used clothes and support local businesses. Fuck you for judging people because they love art that you’ve never heard of. Fuck you for judging people based on their zip code. These people have done nothing to you and your sense of superiority is mean-spirited, short-sighted and shallow. Yes, shallow. This country is fighting two wars, recession, environmental collapse and cut-backs in all social services and you want to waste paper bitching about Brooklyn kids who wear skinny jeans? FUCK YOU. And the pitchfork-wielding, Polo-wearing mob you rolled in on.

*Ground zero for West Coast hipsters

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One Writer’s Process II

November 29th, 2009

My apartment is a disaster.  There are dishes scattered about, paper strewn, twice-worn clothes in a heap.  My ass has been reshaped into the form of the cushion, and it hurts. My shoulders are killing me. I’m sick of listening to music.

“No! Take it back!” you say. For I am never sick of listening to music, as you, dear reader, probably know by now.

But I have been sitting in this same spot, listening to music and staring at this novel for the last twelve hours. I had determined that a four-day weekend  was plenty of time to finish the ten scenes that I haven’t been able to find the time to write for the last ten months.

OK, to be fair, I did write some of them. But writing scenes inspires a need to write more scenes, so no matter how much I wrote the conclusion of the novel seemed at least ten scenes away.

Believe it or not, in those twelve hours I got very little writing done. Hardly a page.

Instead, something even better happened. It was like a gift from my fairy godmother!

Where the writing happens, only much filthier

Where the writing happens, only much filthier

I had been miffed at myself of late. I had had plenty of good ideas for character, dialog, description (etc.) and not taken the time to get those ideas down. Then when I wanted to go write them later, of course the words didn’t take shape quite as easily.

I thought because I had been keeping up with entering the changes in my edited drafts, that I had most of the hand-written scenes entered.

I was wrong. I was so wrong.

Turns out those good ideas had been put to paper. I decided to go through every journal I have used since I started the novel and finally type in every last scrap of anything that I had hand-written but not entered into the draft yet.  We are talking eight journals and assorted random pieces of paper.  They were sentence fragments on legal pads, plotpoints in margins, conflict and dialog written sideways on notes from work meetings, whole scenes in journals I was sure would have nothing but diary entries cataloging various breakups…like the typical artist, my journals are as scatterbrained as my mind.

All together, in those twelve hours I typed seventeen pages, or roughly 8,000 words. I didn’t put them in their place in the story, just typed them straight through, separating them with useful headers.

You’d think it would be better for me to have written those enigmatic ten scenes, since this stuff would get entered at some point regardless.  You would think also that it would be better if there were several whole scenes rather than a ton of fragments.

Au contraire! I say in a terrible French accent.

Because the hardest part of writing is starting. It is much, much (much) easier to finish off a scene than put one word on a blank piece of paper. Now most of the scenes I need to write have already been started. I just have to fill in the gaps.  Even the two monumental mind-fuck *scenes that are going to be the hardest to rewrite had some significant edits hidden away that I had forgotten about.

Furthermore, this is tremendous validation that I actually did something in 2009 besides bite my nails, Blip, and fret over the aphids eating my tomatoes.

And plenty of what was written didn’t suck! That’s key of course.  I’m excited just to get this fresh content in because I am sick of looking at the same tired sentences I’ve been editing for ages. And those ten scenes smell a lot more like four scenes at the moment.

Moving forward: First step, naturally, is to stick all those scenes in the appropriate place in the draft. That may take the rest of the weekend. Then I will reprint the draft and continue editing it. This time I’m going to leave big spaces where I think there should be more content. Not sure whether I will start from page one or pick up where I left off.

Now to get off my ass and be unproductive!

_______________

*They entail describing pretty much the entire history of humanity in a touching, infuriating, frenzied dream. Exactly like that scene from Adaptation, actually.

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Happy Birthday Firefox! Now if you’ll Kindly Step Aside…

November 10th, 2009

Or: The Hardship of Being Ahead of the Curve

Much excitement today surrounds Firefox’s fifth birthday. We’re reminded how this product that seems indispensable to us today didn’t even exist in 2004. Firefox usage is a clear line that separates the old fogies and Luddites from the young, hip and with it. Indeed I can’t even imagine who these  sixty percent are that still use Internet Explorer—perhaps people so behind they don’t know what a web browser is, and therefore haven’t figured out you can use a different one?

Most of us have experienced the frustration of trying to convince someone that it really is worth the five minutes it takes to download and install Firefox because the features it provides will improve your life on a daily basis. I want you to take a moment to dwell on this feeling, until your brow is furrowed in relived vexation. I’m asking this, dear reader, because in moments you’re going to do the same thing to me.

What if I told you that there was a browser out there that was hands-down superior to Firefox, Chrome, Safari and (of course) Explorer? This browser is never mentioned on the articles comparing Firefox’s rise to its lesser competitors. And since the techno-sphere is spending the entire day fawning over the Mozilla wonder-child, I get to experience this annoyance all day long. So I’m going to take this opportunity to patiently explain to you, for the second time, why you should download the Opera web browser immediately. Because I care, dammit. Now get that glazed look off your face, the one you see when you try to explain to grandpa how to send a text message.

Remember when you figured out that tabbed browsing saved a bunch of memory and was way more convenient than having twenty windows open? It was a big part of why many people switched over to Firefox. Yeah, tabs: Opera invented that.  Not only that, they do it better. You can resize your tabs. Hovering over a tab creates a preview. You can duplicate a tab. You can create “follower” tabs: Once designated, any link you click in the current tab will open in the follower tab.  When you close a tab it goes to the most recent one you used, not the first in the list: a small thing, but having it do the other way in Firefox drives me bananas!

I made my tabs huge, but you can have them normal-sized too

I made my tabs huge, but you can have them normal-sized too

You can select any text and right-click to save it as a note. This feature has saved me so much time! Fuck notepad!

When you hit the back button, Opera keeps the page in the cache, so it loads instantly. I cannot understand why other browsers don’t do this.

You know how sometimes you’re on a webpage that’s coded for a larger screen and you keep having to scroll to the right to read? Opera has a little button that will fix that: “Fit to Width.”  So simple it’s brilliant.

You’d be forgiven if you didn’t know Firefox has added the “recently closed tabs” option, because it is buried in their history menu. Opera had this feature first, and they put it in a more convenient location to the right of your tabs.

There is a magical thing called a Torrent file that allows people to download large files  exponentially faster than a normal download. To use one of these files, you need a separate program like BitTorrent. That is unless you’re running Opera, where you can download the entirety of Army of Darkness with a single click because they have torrent downloading within the browser.

A new tab has a speed dial where you save your favorite  sites.  I think some other browsers are adopting this now, but in Opera you can change the size and layout of your speed dial, and even put any image as a background. You can also run any speed dial by typing it’s number into the url. So when I open a new tab, I can click on the little pic of my gmail to take me right there. Or, in the window I’m in, typing the number “two” and hitting enter will take me there. That’s faster than Brittany Spear’s little sister!

Please keep reading!

Please keep reading! Or Hula girl gets a lethal shot of Opium!

It’s little shortcuts like these that make me miss Opera when I’m stuck on someone else’s computer.  Opera has a number of these, but the one that won my heart is the ability to run every search from the URL bar. I have tried explaining this to Firefox users and they point to their lame-ass Google toolbar. Yeah, I have that in Opera too and it’s collecting dust. Why? Because it’s only convenient if you’re searching Google. If you want to search wikipedia, you have to scroll down, switch to wikipedia, run the search, and then remember to switch it back to Google.  In Opera, I can type “w anal fisting” directly into the URL bar, hit enter, and I’m learning the ins-and-outs from Wikipedia as soon as the page has finished loading!

Speaking of the URL bar, in the newest release, you can make a nickname for any site and run it from there. So if I want to visit the Glenn Beck website, instead of typing glennbeck.fox.com (or whatever), I can set it to be called “crazytown.” Then I only have to type “crazytown” in the URL bar and I’m there!

These are not all of the features that Opera has on other browsers, merely the ones that keep me hooked. I’ve been trying to get you people to try Opera since September of 2006, out of the goodness of my heart, but no! You don’t listen.

Admittedly I still love and use Firefox too. The thing Firefox still has going for it is that, because it is so popular, it has a lot more apps. And the developers won’t start making the cool apps for Opera until you (and you and you and your cousin Lenny) start using Opera. And I want those apps!

Dammit! I’ve shown my true colors. So you see I had a selfish motive after all.

Who cares! It’s better! Just stop blinking at me inexplicably and go download it!

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Treasure Island Music Festival: Saturday Evening

November 3rd, 2009
Brazilian Girls greet the San Francisco sunset

Brazilian Girls greet the San Francisco sunset

As a Floridian, most bands arouse the crowd by saying how surprised they are to see a lively crowd in the netherworld of Suburban hell. All day at Treasure Island the bands were raving about how much they loved our city.   While every band wants to sweet talk their audience, it’s easy to believe. Treasure Island has one of the best views of the city and I can only imagine, as a performer, what it must have been like to be standing on that stage with water all around you and the city leaping up across the bay bridge. The weather was perfect when the sunset greeted the Brazilian Girls on Saturday night. They raved quite a bit about what a joy it was to come and perform at this festival. With the clouds turning yellow and gold and a warm breeze blowing through the autumn eve, I think most of us were happy to be there.

Sabina Sciubba of Brazilian Girls

Sabina Sciubba of Brazilian Girls

Look at that outfit!

Look at that outfit!

Brazilian Girls keyboardist Didi Gutman does not disappoint

Brazilian Girls keyboardist Didi Gutman does not disappoint

Even though they’re not actually Brazilian, I kept comparing the Brazilian Girls to the Brazilian act Cansei de ser Sexy. Both rely on a wordly, outrageous front woman that wears ridiculous outfits. Both have fantastic keyboardists. Both have a sense of humor and a touch of sexy. Where they differ is in their experience as musicians. Brazilian Girls have that been-around-the-block quality while CSS is still drunk on their own fame.  For this reason CSS puts on a better show—there’s a ton of energy and excitement that it’s a thrill to be a part of. But Brazilian Girls were satisfying, even if their audience was mostly drawing blanks when it came to their multi-lingual songs. I’d like to see them again when they are the main act and have an audience that truly appreciates them.

Really shitty bootleg photo of MSTRKRFT

Really shitty bootleg photo of MSTRKRFT

Once Treasure Island was fully cloaked by the dark of night, MSTRKRFT took the stage. Seeing a live DJ-set is always like ordering the mystery meat, and MSTRKRFT was no exception. Simply because someone is a good producer doesn’t mean they are any good at throwing down tracks on the fly or anticipating what the audience is feeling. I had hoped that since half of  MSTRKRFT was once in a rock band (Death From Above 1979) that they would be more committed to playing entire melodies unlike some other DJs I won’t mention *here. And they were slightly better. But I won’t say they picked the freshest dance tracks. More importantly, they did a lot of egotistical showing off of skillful song transitions that completely abandoned playing the best part of the song. A *lot of DJ’s do this and it drives me crazy. It wasn’t terrible but I would say the DJ that wasn’t even listed on the schedule was playing more songs that made me want to wiggle and jiggle than this all-star DJ.

MGMT at Treasure Island Music Festival

MGMT at Treasure Island Music Festival

MGMT

MGMT

MGMT was the headliner for Saturday night. MGMT started their set by announcing that this would be the last time they would be able to play these songs for a long time so they were going to play the entire album from start to finish. Holy smokes, right?! This implied that they are ready to hop into the studio to start working on new material, which is great news because we’ve all overplayed their first album and all it’s subsequent remixes till the phrase “Shock me like electric eel” leads me to **violent twitching.

It also meant that we of the mp3 generation were going to hear how the album was intended to be listened to.  Hearing the whole thing played through really did give it more of a narrative quality that was more cohesive than, say, the entire ***Green Day’s American Idiot musical.  I have often described MGMT to the uninitiated as a disco-folk band. But now that I’ve seen them I’d have to say they’re a psychedelic-disco-folk band. I caught some happy folks gazing at their shoes from time to time, including members of the band. They’re not a roof-raising show but they were skilled musicians and a good time was had by all.

The overwhelming sentiment

The overwhelming sentiment

*I lied: Bloody Beetroots, Crookers: shame shame shame

** not literally. It’s just overplayed, I’m saying.

***which was terrible. Just so you know.

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Treasure Island Music Festival 2009: Sat morning

October 23rd, 2009

Perfect weather introduced the first and most promising act of the Treasure Island Music Festival: The Limousines. I’ve caught the end of their show once before and they were good enough that I got up early on a Saturday just to see them again. Unfortunately traffic around the Berkeley Bowl caused me to miss half their show again. Their songs are cute and funny and both the lyrics and the beat make me want to dance from even the first time hearing them. In my mind, The Limousines are the band of 2009 to get excited about.

The next act we caught was Murs. He had nice beats though his rapping voice wasn’t particularly special. We got up and danced for “To Protect and Entertain,” which is a Busy P track that he has a segment in. Surprisingly, he chose to use the Crookers beat live. Can’t be blamed, as that is one sick remix. That’s maybe the second time I’ve heard a live version of a remix (not counting Smash-up Derby). I wonder if, and how quickly, that will become commonplace—and if DJs will be given proper credit for their reworkings.

Passion Pit at the Treasure Island Music Festival 2009

Passion Pit at the Treasure Island Music Festival 2009

Taking pics with video screens is fun

After that came Passion Pit. I don’t know why these guys don’t stir me more live. Their songs are all lovely and quirky and danceable. Maybe it’s because none of them have an inner-diva that craves the audience to stay riveted on their every move. Though I’ve read that their breakout album was actually a love-letter from the lead singer to his girlfriend, no insight is given as to where the songs come from. Not that I am discouraging anyone from seeing Passion Pit. The audience was enthralled, singing along like true fans. Replaying the shit bootleg I recorded there stirs joy  in my heart. And they are still top of the heap among the bands putting out albums this year.

The Streets were the second biggest surprise of the festival. I’ve always felt that some of their songs were a bit slow or too repetitive but live the Brit-rapper’s charm and wit had me hooked. The Streets is a naughty but reasonable rake. The singer that accompanies him really adds to the show and the new guitarist did the kind of intensive shredding you don’t expect to see in a rap show. Blame all the photo editing I did prior to writing this, but Wayne Vibes made a cameo in my dreams last night. Anyone could plainly see that the penis of a man who can play guitar like that would have no trouble making new friends so it was no surprise when impish Streets informed Wayne that he’d be “getting laid tonight.”

Wayne Vibes: Sure to get laid.

Wayne Vibes: Sure to get laid.

A naughty boy

A naughty boy

At one point The Streets told a girl astride someone’s shoulders that she was blocking the view of all the people behind her. The penalty would be to remove her shirt. The chiding didn’t work on this girl but I can imagine that many titties are unleashed at Streets shows. As the show neared its end The Streets continually teased the audience that he had a favor to ask of us, just one favor, and that it was coming up. He finally had everyone in the audience “go low” so that you could look out and see the thousand behind you, crouching. Audience participation like this may ultimately be little more than silliness but it is a big part of *why I go to shows in the first place. I ate it up.

This man is not lacking in awesome either

This man is not lacking in awesome either

The Streets

The Streets

*Oh! Seed for future blog!

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