Tag Archives: Consumerism

Save the Planet: Buy Stuff!

You know you wish you were here
You wish you were here.

Funny how capitalism ruins things, even when they set out to do something swell. The Treasure Island Music Festival is a fine example. Not that the fest was ruined as a whole, but their efforts at environmentalism left the stale taste of unfiltered Oakland water in my mouth. They made big efforts to make the show green. Instead of trash bins, you had landfill, recycling and compost bins, with tips on what goes where. Kudos for that. But in other respects their need to be profitable got in the way of their stewardship to mama earth.

Firstly, I was irritated by their transit plan. There was no parking on Treasure Island. Instead one was supposed to take a free shuttle from the ATT Center. The problem with that is that the ATT Center is not on BART. Anyone (such as myself) who doesn’t live in San Francisco is expected to take a one hour BART ride to the city, catch a short cab ride to the shuttle and then shuttle back over the bridge I just came from. So I’m expected to commit to a trip that would likely take upwards of two hours for a destination that is twelve minutes drive from my house? No thanks. I suppose the folks planning the event live in the city and don’t think much of us “bridge and tunnel” types. Their site offered no advice as to how to get there if you weren’t coming from the city. We took a taxi there and hopped on the all-nighter bus to get ho me. Apparently some others had the same idea because the taxi stand had more people waiting than you can fit into your average Mission dive bar. The festival bragged about having zero-emissions buses but when someone who BARTs and bikes to get around has to take a cab just to get to your show, you’ve erred on the green master-plan somewhere.

But this is an understandable problem, considering they are dealing with an island in the middle of the Bay. Their plan to get rid of bottled water on the other hand offered far more reason for me to make my indignant face. A big part of their green plan was not selling bottled water at the festival. We were encouraged to bring our own sealed bottles into the site. I suppose this was to keep people from smuggling liquor in and out of the premises, otherwise I can’t imagine why I couldn’t bring an unsealed, empty bottle and refill it there. So instead of using a container I already had at home, I bought water to take into the fest. It defeats the point of not selling bottled water if I have to buy bottled water at CVS. Then when we get inside, we check out the “refilling stations.” Here they are charging three dollars to refill your water bottle or one dollar to refill the metal canisters they are selling at the festival. These little mementos cost fifteen bucks. So folks who didn’t bring their own water are encouraged to shell down a wad of cash to buy a metal water bottle that they probably don’t need and likely won’t keep after the festival so they can

use less plastic for the next two days. What a blow to consumerism!

OK, I’m through kvetching. The Treasure Island Music Festival is still the coolest music fest I’ve ever been to.

More details on the greatness to follow!